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New York Times: Buyers Just Want the Numbers

The Sunday New York Times today ran it's latest work on the Internet Real Estate renaissance today.

Offering packages of detailed data is becoming a new method for brokers to build their clientele and a way for general Web sites to feed consumers interests.

When Barbara G. Cox trains real estate brokers, she says, she encourages them to go beyond listings and use the Web to position themselves as specialists. For example, a specialist in horse properties can use a site to demonstrate knowledge about stabling,

feeding and grooming.

Im telling them, in positioning, you have to distinguish yourself, said Ms. Cox

We couldn't have written it better ourselves. Well, yes we could have. We would have led with all the great work that Altos' Realtor subscribers are doing providing real-time market research to their clients at a depth never before available. Our only challenge would have been which of our very cool clients to highlight for them . But that's just us. We're a bit biased.

Alas, the email requesting to interview Altos must have been trapped by our spam filter and the Times had to settle for Zillow and Trulia and Realtor.com.

So if you read that Times article and said to yourself, Thats exactly what I've been thinking I need to build my real estate business. Then you, my friend, are reading the right blog. Why haven't you contacted us yet?

The rest of the Real Estate section today includes more great stuff for Realtors developing their Internet marketing strategies. From Making Every Pixel Count :

Good photos will grab peoples attention and help you sell a home, said Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate in New York. Bad pictures will absolutely give you trouble, because you wont have any calls on it, and nobody will come to see it.

But there is little point in having good photographs or beautifully written prose describing a home if you dont have a Web site that is easy to find and easy to use and this holds true whether youre using a broker who will list your home on an agency Web site or youre trying to sell your home yourself and are creating your own Web site or listing your home on a site like Craigslist.

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