or Login

New York Times: Buyers Just Want the Numbers

The Sunday New York Times today ran it's latest work on the Internet Real Estate renaissance today.

Offering packages of detailed data is becoming a new method for brokers to build their clientele and a way for general Web sites to feed consumers interests.

When Barbara G. Cox trains real estate brokers, she says, she encourages them to go beyond listings and use the Web to position themselves as specialists. For example, a specialist in horse properties can use a site to demonstrate knowledge about stabling,

feeding and grooming.

Im telling them, in positioning, you have to distinguish yourself, said Ms. Cox

We couldn't have written it better ourselves. Well, yes we could have. We would have led with all the great work that Altos' Realtor subscribers are doing providing real-time market research to their clients at a depth never before available. Our only challenge would have been which of our very cool clients to highlight for them . But that's just us. We're a bit biased.

Alas, the email requesting to interview Altos must have been trapped by our spam filter and the Times had to settle for Zillow and Trulia and Realtor.com.

So if you read that Times article and said to yourself, Thats exactly what I've been thinking I need to build my real estate business. Then you, my friend, are reading the right blog. Why haven't you contacted us yet?

The rest of the Real Estate section today includes more great stuff for Realtors developing their Internet marketing strategies. From Making Every Pixel Count :

Good photos will grab peoples attention and help you sell a home, said Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate in New York. Bad pictures will absolutely give you trouble, because you wont have any calls on it, and nobody will come to see it.

But there is little point in having good photographs or beautifully written prose describing a home if you dont have a Web site that is easy to find and easy to use and this holds true whether youre using a broker who will list your home on an agency Web site or youre trying to sell your home yourself and are creating your own Web site or listing your home on a site like Craigslist.

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.

Standard emoticons like :-) and ;-) are converted to images.

To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.

Enter the string from the spam-prevention image above:

Altos Research is the premier Internet destination for real-time real estate research. Our customers include real estate agents and brokers , and home buyers and sellers .

This blog is where we post our opinions, observations and other thoughts along the way.

Stay informed with the Altos Research blog in your email. Feedblitz sends an email only when a new article has been posted in this blog. Usually a few times per week.

Enter your Email

Powered by FeedBlitz

Chart illustrates the 90-day rolling average price trend for single family homes in San Jose California. Click any chart for detailed local market research.

 

 

« Go back to the news

THE JACKY TEPLITZKY  TEAM

THE JACKY TEPLITZKY TEAM

At Douglas Elliman Real Estate


575 Madison Ave

New York, NY 10022

Office: 212.891.7263

Mobile: 917.697.5457

 

1111 Lincoln Rd #805

Miami Beach, FL 33139

Office: 786.300.6334

     

 

CONTACT ME

Email us »

Download vCard »

 

or Login